Estimated reading time: 3 minutes

You’ve spent all afternoon getting ready, and you look like a million bucks. You head inside the restaurant and your date stands and smiles. He thinks you look good too. First impressions are more important than we realize. Sometimes a simple look or smile can make you weak at the knees. Like a great first date, your product should leave people wanting more.

Estimated Read Time: 3 minutes.

You’ve finally managed to snag a reservation at one of the most popular restaurants in town. Just as you're finishing the last bite of your entree, the waiter comes over and offers the dessert menu. Being the chocoholic that you are, you gladly accept and choose the most decadent chocolate layer cake you've ever laid eyes on. You savor every bite and barely finish it as each layer gets smaller and smaller. Richness, though pleasant for a few moments, eventually becomes too much. Rich design and marketing are like chocolate cake—good as a little treat every once in awhile, but bad when enjoyed too often. 

Estimated Read Time: 2 minutes.

What was the last decision you made? Not necessarily a big, conscious decision, but the last point in time that you had to decide something—anything. Even if you were unaware of it, you probably made your most recent decision less than five minutes ago.