Science Behind Sweat iOS App

Science Behind Sweat iOS App

Rx Analytics came to us with a pretty challenging problem– take how users would normally log their complex crossfit workouts on a piece of paper or whiteboard and create an interface and experience that allows them to do it digitally so the stats can be analyzed. If you’ve ever done crossfit, you’ll know it can get pretty complex.

When we design user experiences, we believe the best way is to create something that comes as second nature and is completely intuitive. So instead of coming up with a new way to log workouts, we adapted to the way users would normally do it in the analog world. We started by looking at the way one would log their workouts with an old fashion notepad and pen. We took those log formats and applied it to a beautiful UI flow. So although the app might look different then a notepad and pen, the flow feels familiar and intuitive.

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Subway - Sharing

Subway - Sharing

“Buy one get one free.” How many times have we heard that before? For Subway’s buy-one-get-one deal we wanted to do something different. Instead of focusing simply on getting an extra sub, we wanted to think about what exactly would you do with an extra sub.

Our main character imagines himself getting into all sorts of shenanigans with the duo when he realizes the most enjoyable thing to do is share it with a friend.

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Walmart Canada Mobile Website

Walmart Canada Mobile Website

This was a particularly exciting challenge. The goal was to not create a “slimmed down” mobile version of the desktop website. Everything had to be present. Translation: we had to cram a lot of stuff into a small space.

Studies have shown that the average human index finger tip is about 1.6 – 2cm, or 45-57 pixels. Tap target placement and orientation was key here to prevent accidental triggering of unintended actions. We had to really think hard about how to effectively present all of the website’s elements, functions and features while keeping things clean, pretty and simple.

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Mountain Dew - Dew Attack

Mountain Dew - Dew Attack

NC State Fair

NC State Fair