“Buy one get one free.” How many times have we heard that before? For Subway’s BOGO deal we wanted to do something different. Instead of focusing simply on getting an extra sub, we wanted to think about what you would you do with an extra sub.
We developed the concept of sharing, and fleshed it out through character design. Our main character imagines himself getting into all sorts of shenanigans with his subs, only to realize the most enjoyable thing to do is share it with a friend.
Subway had the marketing collateral it needed to successfully and creatively promote it’s “Buy one, get one” promotional. Customers engaged in a remarkable and memorable piece of collateral—one worth remarking about and remembering.