Mountain Dew
Mountain Dew and G4 came to us with a collaboration they were launching to get people to the set of Attack of the Show.
Challenge
Dew Attack. Mountain Dew and G4, despite their similar audiences, had to create a cohesive piece of collateral that kept true to both brands.
Solution
We found the true commonality for both brands with their audiences and created a motion design that spoke to both, integrating real footage to showcase Attack of the Show alongside Mountain Dew.
Results
Dew Attack was a hit, elevating G4’s Attack of the Show notoriety and further connecting Mountain Dew to their audience.
Client: Pepsi & G4
Agency: TracyLocke
Production Company: Adena Studios
- Executive Producer: Jason Bradicich
- Direction/Concept: Jason Bradicich
- Design: Jeff Baghai
- Animation: Joseph Suttles
- Sound Design: Joe Basile