Black Mountain is a large fintech startup based out of San Diego, CA. They create products that helps companies manage their portfolio, trade orders, financial research, and investment accounting.
Black Mountain had recently gone through a major rebrand. This meant they needed all of their marketing materials designed under their new identity. More so, the rebrand did not specify any particular visual system to employ on new materials.
Most of Black Mountain’s marketing materials are printouts and banners that go to trade shows. I started there in figuring out interesting visual languages that could extend across the pieces bringing them cohesion under the new brand. Since they are a tech company, I wanted the system to have a feeling of simplicity and organization to help imply to the viewer that the product must also be simple and organized.
With a new identity system in place, newly created marketing materials have a horizon to follow to ensure the brand is communicated consistently.