Strategize

Unify

Design

Analyze

 

Let's unpack this process...

 
 

1. Strategize

Whether it's a new or existing brand or product, the first step in a journey is to know precisely where you're going. Proper strategy beforehand adds tremendous clarity, purpose, and time-saving. 

 

Existing plan analysis

Existing asset analysis

Competitive analysis

Strategy workshops with internal teams

Persona development 

Customer journey model

Social media and blog content vision

Timeline development

 
 

2. Unify

Bringing all aspects together into one cohesive unit and begin systematizing.

 
 

3. Design

Factoring the human element to design necessary experiences and materials in a clear, thoughtful, and unified way.

 

Customer experience

Golden path model

Brand identity

Website

Product

Motion & animation

Packaging

 
 

4. Analyze

Great customer experiences, designs, and campaigns lose their effectiveness when it is not understood how the audience is perceiving them and why they are taking certain actions. Once this insight is gained, meaningful responses can be taken to evolve and improve.

 

Acquire key data

Analyze

Course correct if needed

 
 

A la carte…

This all seems like a lot, but doesn’t have to be.

We can help you pick and choose to best fit your needs.